There Should Be More to your SEO Consultant Than Rankings
Perhaps one of the biggest misconceptions in SEO is that ranking at Google and Yahoo is all that counts in search engine optimization. Not so!
View ArticleThe Importance of Log Analysis
Without a detailed and careful analysis of their web logs, a company will be more or less blind and oblivious to any number of threats and opportunities. In this article Dave Collins discusses all...
View ArticleUnderstanding Google's AdWords
Is it possible to lose money from Google AdWords? In this article, Dave Collins will explain how to make sure that you get the best possible return from your Google AdWords campaigns.
View ArticleInterview with Sharon Housley
Sharon Housley is a well known marketing expert in the software industry. She's not only the creative brains behind the successful NotePage, Inc. company but manages and maintains countless other...
View ArticleWebsites that sell - ESWC 2006 summary
A look at some of the common mistakes that websites make. Learn from the mistakes of others! This article is a summary of the presentation that Dave Collins gave at the European Shareware Conference 2006.
View ArticleSearch Engine Optimisation/Optimization. Separation of Myths from Facts -...
Search Engine Optimisation is like a red blanket on forums, newsgroups and blogs across the web. Wave it around, and you'll have masses of bull-headed participants charging at you from all corners....
View ArticleGoogle AdWords: Making it work for you - ESWC 2006 summary
This article is a summary of the presentation that Dave Collins gave at the European Shareware Conference 2006 on Google AdWords.
View ArticleMeasuring for Success
Web log analysis is critical. Yet all too many software companies fail to invest the time, money and effort required. Part one in this series looks at why you need to bother and what you need in order...
View ArticleWriting for the web
With an estimated 50% of US adults classed as having a reading ability of eighth-grade or lower, every website needs to ensure that their visitors can understand what they're saying. Low literacy does...
View ArticleMeasuring For Success Part II
The importance of web log analysis cannot be over stated. Part two in this web log analysis series looks at some of the issues that may hinder your analysis, and what exactly you should be looking for...
View ArticleCopywriting for Developers
Website copywriting is about writing persuasive and promotional text that convinces visitors that your product can solve a problem they have. Really good copywriting will even convince them that they...
View ArticleGoogle AdWords Q & A
Two qualified Google AdWords Professionals answer a variety of questions on organic listings vs. PPC, choosing which ads to keep and delete, how to optimise your account, quality score, click fraud and...
View ArticleThree different ways to success
A joint interview with three very different software companies that we've worked with. Each sell their software to very different markets. The only thing that they have in common is that they have...
View ArticleCustomer Defence System
The Customer Defence System is used by many, yet put into words by none. The Customer Defence System is unique. No-one consciously aspires to apply such a system, yet most companies are to some extent...
View ArticleWhat price Google Analytics?
In an age where information is a commodity, personal data, preferences, habits, politics, tastes and more have value. And there are companies out there who are willing to pay for this information. So...
View ArticleClick Fraud; balancing between over-reaction and oblivion.
A few years ago, Click Fraud was little more than speculation among the more paranoid tech people. Today it is a well known problem, widely covered by the BBC, BusinessWeek, The Washington Post and...
View ArticleAdWords Arithmetic: 4=1, 3=1, 3=2
Google are redefining basic mathematics within the AdWords system. Four can equal one, two can equal five, and three can equal one, two or three. Understanding the information presented "as is" within...
View Article5 Ways to Spend your Extra Income & 15 Reasons to Analyse your Web Server Logs
Selling online means that you rarely, if ever, meet the majority of your customers face to face. So the only way to know how well your website is working is through your web server logs. There's no...
View ArticleGetting to grips with AdWords Quality Score
Most people working with Google AdWords have heard of quality score, yet few really understand what it is, how it works and how to work with it. Contrary to what you may think, quality score is a...
View ArticleRecession - threat or opportunity?
Even the most fervent of optimists now have to accept the reality: that irrespective of how precisely to define a recession, we're either in one or about to be. Here in the UK we're officially in...
View ArticleIs Google finally facing a threat?
Twitter, Bing, the increased use of mobile phone browsing, Yahoo!, Microsoft, SoftwarePromotions and more have all been hailed as the potential new Google, or a serious threat to Google. Yet to date,...
View Article
